What Is Keyword Density?
Keyword density is the relationship between your keyword or keyword phrase in comparison to the total number of words in your article, web page, sales letter, etc. For instance, if I wrote a 100 word article and 1 of my words was my keyword, that would mean my keyword was in my article at a density of 1%. Simple.
The ranking of the page may be penalized by some search filters if the density is too high because the articles or web pages that have extremely high keyword density are considered to be spam. Although different companies may have different density for a keyword most search engines allow about 5% as the maximum keyword density. Keyword stuffing is the name given to the situation when dozens of keywords are used in order to boost the ratings of a web page. But this should be avoided as it can cause stuffing penalties.Scan the page and count the number of times your keyword is repeated. This can be done using “edit and Replace” function of Word. Just type in your keyword in “replace” box. This function will replace every keyword with itself and gives you the total count of the word.
Currently, search engines prefer a keyword density of 1 to 3 percent. There’s a formula for measuring it. It’s (Nkr * Nwp / Tkn) * 100. Nkr = the number of times you use the word or phrase in your article. Nwp = the number of words in the phrase. (So “organic produce” has an Nwp of 2). Tkn = the total number of words in the article or webpage. Thus, your article of 600 words that mentioned organic produce twice would have a keyword density of .6% while the other article of the same length that mentioned the same keyword four times would have a keyword density of 1.3%. A much better ranking.
It is important to keep your keyword density around three to five percent. Too high and not only will it become unreadable, but your blog post will get marked as spam. Too low and you wont be able to rank very well against your competition. By keeping your total density near this accepted standard, you can be ensured that you will get ranked in the SERPs and your article will still be coherent.
The next step is to write an article on your chosen subject keeping an eye on the list of keywords, which you created earlier. Your target keywords have to be in the title and in the first two and last paragraphs of the content. Non target keywords should be spread along middle part of the article.
More importantly, you should have an easily readable page for your site guests. It makes no sense to create a web page that involves keyword stuffing. Your web page will become uninformative to your visitors, not to mention a poorly written copy is not a good sales or marketing approach.
When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking“, “search engine placement”, “keyword density”, “top ranking”, and the like Neel Patrick1