The Role of Kindness in MLM and MLM Lead Generation
You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.
Attraction Marketing
But you advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”
The hypothesis that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional “old school” marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer.Makes sense, right? But how do you do it? Mike Dillard explains. Experts are the go-to people. That is why you need to brand yourself as an expert in the network marketing industry. When you brand yourself an industry expert, you will develop a following. As this following grows, all these people will become interested in other things from you and you will be perfectly set to make an amazing amount of money.
The Role of Kindness
Here is a quote from Plato that says it all: “Be kind, for everyone you meet is fighting a hard battle.” Life is hard, that is true. Which means that just about everyone you talk to – from your employees and partners to customers and shareholders, from prospects and strangers to neighbors and friends – most are likely to be having a challenging day for one reason or another. Today’s troubled economy makes it even more likely today than before.
Why is knowing others are fighting a hard battle important for you to understand as an entrepreneur or business owner? The answer is simply this: if you want people to do business with you they must like and trust you but to gain that connection you need to understand others’ challenges and treat them with kindness and respect.
Think about the last “hard battle” kind of day you had. During that day did anyone treat you with a little extra kindness? Did some attempt to make your day a little better when they sensed something just wasn’t quite right in your world that day? Did anyone express thanks for your service or maybe give you a smile that lifted your spirits? Think about how that made you feel – Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.
Killing people with kindness is still one of the greatest business strategies ever created. It really does not matter who that person is, showing just a little extra kindness can make all the difference in your relationship. Plato clearly understood what the challenges of the 21st century would be – so never underestimate the power of a little bit of kindness.
Kindness – especially when someone is facing a tough challenge or hard battle can lead to truly committed partners, loyal employees and life-time customers. Since you do not know the battles of the people you interact with over the Internet, just assume they are having them. You will be someone people want to know when they can see you are a nice person just by what you say in a Facebook entry, a tweet or a YouTube video. Randy Myers mlm