Business Intelligence

If you work in healthcare advertising or medical communications, you need to stay abreast of developments in marketing in general as well healthcare marketing specifically. Online information and networking sites continue to pop up (and sometimes down) overnight. But others have stuck around…or look like they have the promise to. You surely know some of the biggest names: Facebook, Twitter, YouTube, LinkedIn, Wikipedia. Below you’ll find 20 more websites, some general, some covering issues of specific interest to people in healthcare advertising and medical marketing.

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You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.

Attraction Marketing

But you advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”

The hypothesis that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional “old school” marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer. read more »

Harry Houdini died in 1926. Yet he is still remembered as the greatest escape artist of all time. Even David Copperfield doesn’t come close in terms of brand and name recognition. That is the power of personal branding. Build a solid personal brand and it catapults you to success. Build a really good personal brand and it survives your death. Will your brand survive 80 years after your death? More importantly, will your personal brand help you while you are alive?

Just imagine how difficult it was to build a personal brand at the beginning of the 1900′s. There was no Internet. Houdini didn’t have a webpage or videos on YouTube. And he didn’t have the money to buy expensive newspaper or radio advertisements. So how did Harry Houdini create and publicize his personal brand? What can you learn from his rags-to-riches story?

Be the First

Houdini created a new niche – the escape artist. When you are first in your niche you are the standard. He started with card tricks but there were already lots of magicians. So Eric Weiss (real name) created a new type of entertainer – the escape artist. read more »