Business Intelligence

Have you ever entrusted your postcard printing project to an online printing company? I suggest you do so because postcard printing via the Net translates to utmost convenience for a lot of reasons. I know at times you may have been lured to try online postcard printing but just to be on the safe side, you still opted for the conventional way of printing postcards. So why should you choose to print postcards online in the first place?

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Google marketing dental treatment

To sell on the web, a successful aesthetic dental website needs to be found. Google.co.uk is the most popular search engine in the UK and being at the top of Google for any key phrase is possible. Google offers sponsored advertising space along the right hand side of its natural, free listing; sometimes the sponsored adverts also run along the top. Advertisers Pay-Per-Click (PPC) and are provided advanced statistics to monitor campaigns 24X7.

Signing up to Google AdWords allows the dentist to create adverts with specific wording, target specific key phrases, set a daily budget and a maximum Cost-Per-Click (max CPC) budget. Pay-per-click advertising on Google is like an auction. If a competitor sets a higher max CPC then their advert will, in most cases, rank higher. It is important to be on the first page of results in order to improve the Impressions, which is the number of times the advert is shown.

It is better to be in the top half of the first page to improve the Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts which have a headline that shouts back the search terms used i.e. an advert targeting the search phrase ‘cosmetic dentist in wales’ and using an advert headline ‘Cosmetic Dentist in Wales’ will have a better chance of being noticed and clicked on than if the headline was ‘Dental Makeover in Wales’. Well-worded adverts with higher CTR are considered good quality adverts and could rank higher without increasing the max CPC. read more »

We as consumers have preferences that make us purchase products, choose where we eat or go on holiday. Sometimes this is swayed by price, but ultimately it’s about the quality and confidence that we have in a business.

SEO allows a website to be at the top of where people are most likely to go when searching for quality and low prices; Google, Yahoo and MSN. But what makes a consumer choose one company over the other?

I recently read an interesting blog post on Copyblogger by Brian Clark titled ‘The Power of Confident Writing’, which made me think SEO strategies that are used to get to the top of the search engines as well as just the writing side of a campaign.

Search Engine Optimisation gets a company to the top of a search, agreed? But how does a website then turn those visits into sales. It’s about having confidence in SEO as whole; not just to provide a good listing. Being online is no good if people only know about you from making a search, what you need is confidence in Social Media, Content Writing and playing with new online adventures such as video and podcasts. read more »