Business Intelligence

When it comes to marketing your business online, there are no two ways around it, it is a lot of work. So many times I see “so called” SEO companies offering quick fixes to unsuspecting small businesses who do not fully understand search engines and what is acceptable.

Many of them use Black Hat methods that only hurt a business. Yes, it is very important to have links to your website, but how you get those links can make all the difference in the world to your search engine ranking. If you do not know what Black Hat means, it is the term given to methods of marketing that are against the rules. Those rules being set by the search engines themselves.

Any time you get an SEO company that is offering to build a ridiculously large amount of links in a very short time is using these banned techniques. As a business owner, your main reason for hiring an SEO service is to improve your search engine placement and, in turn, increase the traffic to your website. But taking shortcuts and using Black Hat marketing methods can seriously damage your reputation in the search engine’s eyes. read more »

You may think of online business or already have one. That will be in form of website. Your website works as a store as well as a presentation of your store (Billboard). In case of physical store you can give address to anyone and someone will locate it. Passerby notices your board and spreads your news by mouth. These all dont replicate in internet business. If someone has to find a product or service you sell then he or she has to go to search engine first. Put the required keywords and get the results. See the following statistic.

85% of visitors are coming from top 3 search engines like Google, Yahoo & MSN!
Nearly 75% of visitors are coming from the first 10 listings in the search engines results say page 1.
About 20% of visitors are coming from the second 10 listings in the search engines results say page 2.
Less than 5% of visitors are coming from the first 10 listings in the search engines results say page 3.
The rest of little percentage is coming from listings beyond 30.

Findings are eye opener. Majority of traffic comes through search engines. Further statistics reveals that chance of getting 75% visitors of that 85%, when you are listed on 1st page otherwise you will end up with almost none at your site if listed far away for your targeted keywords. This obviously indicates that you have to quest for listing on first page of search engines. You simply have a question that how search engine indexing the pages of my website. read more »

One term that has gained much prominence over the past few years is SEO or Search Engine Optimization. Technically, search engine optimization is a particular process, wherein the quality as well as quantity of traffic to a specific website, via search engines is increased. For a person who owns a website, this might not be as easy as it sounds.
This is perhaps why an increasingly large number of people are opting to hand over such needs to SEO experts in India. By doing this, one can ensure that all measures required to jack up traffic to the site will be taken care of. These experts are aware of what keywords to use and more importantly, how to use them, to ensure that the right kind of traffic is directed towards the website.

Today, SEO services in India have grown multifold and are offering clients from all across the globe, services which are not only designed to suit their specific needs, but also induct the latest techniques. In this manner, the clients utilizing the services can be assured that their site will be optimized in the best possible manner, without causing any damage as such. By damage, the reference is to unnecessary information, which will only occupy web space or even lead to spamming. read more »