Business Intelligence

Search engine giant Google has won a landmark legal battle against fashion designer Louis Vuitton over the misuse of the latter’s trademarks for search engine optimisation purposes.

Judges have stated that Google is not liable when people use trademarked keywords to promote counterfeit goods or alternative products.

The European Court of Justice ruled in favour of Google because the company played a neutral role in the business-to-business marketing campaigns in question.

It noted that the firm’s AdWords product is seen as an ‘information society service’ under EU law, which means all Google has to do to abide by European regulations is take action when it is notified of any copyright infringement uncovered by concerned parties. read more »

I get frequently asked about what are the most common things people forget to take into account when they are considering opening a small business.

It is scary, isn’t it? Don’t be afraid. Go through this checklist and you’ll be fine.

1. What means of income will your small business employ? Will you do affiliate marketing on the internet, offline sales in your community, both or have you got something else in mind? Who else is doing it?

2. How good a demand is there for your small business ideas? If it is poor, can a market be found or created that would need this product or service in large enough quantities to make a good profit?

3. Whether there is a great deal of demand or not, how good is your competition? A lot of activity does not necessarily mean the market is “saturated”. Many markets are filled with garbage. A good, honest site that over delivers can quickly rise to the top and make a killing. read more »

You may think of online business or already have one. That will be in form of website. Your website works as a store as well as a presentation of your store (Billboard). In case of physical store you can give address to anyone and someone will locate it. Passerby notices your board and spreads your news by mouth. These all dont replicate in internet business. If someone has to find a product or service you sell then he or she has to go to search engine first. Put the required keywords and get the results. See the following statistic.

85% of visitors are coming from top 3 search engines like Google, Yahoo & MSN!
Nearly 75% of visitors are coming from the first 10 listings in the search engines results say page 1.
About 20% of visitors are coming from the second 10 listings in the search engines results say page 2.
Less than 5% of visitors are coming from the first 10 listings in the search engines results say page 3.
The rest of little percentage is coming from listings beyond 30.

Findings are eye opener. Majority of traffic comes through search engines. Further statistics reveals that chance of getting 75% visitors of that 85%, when you are listed on 1st page otherwise you will end up with almost none at your site if listed far away for your targeted keywords. This obviously indicates that you have to quest for listing on first page of search engines. You simply have a question that how search engine indexing the pages of my website. read more »