Business Intelligence

Keyword density is a way of determining how relevant a web page is to a specific keyword or key phrase. It is an indication of often the chosen keyword appears on the page. While it is important to use your keywords regularly, you want to be careful not to go overboard. Try to make the text flow like a normal conversation.

If your keywords show up every other word, then your site will most likely be marked as spam and rejected.

Keyword density is determined by calculating the percentage of keywords in relation to other words on a web page.

You can calculate your keyword density fairly easily by dividing the total number of keywords by the total number of words on the page. If you have a page with 100 words on it, and you use your main keyword 5 times, then the keyword density of that page would be:

(Keywords) / (Total words) = Keyword Density

(5) / (100) = 0.05

Since this is a percentage, the keyword density for this page would be 5%. read more »

Keyword density is the relationship between your keyword or keyword phrase in comparison to the total number of words in your article, web page, sales letter, etc. For instance, if I wrote a 100 word article and 1 of my words was my keyword, that would mean my keyword was in my article at a density of 1%. Simple.

The ranking of the page may be penalized by some search filters if the density is too high because the articles or web pages that have extremely high keyword density are considered to be spam. Although different companies may have different density for a keyword most search engines allow about 5% as the maximum keyword density. Keyword stuffing is the name given to the situation when dozens of keywords are used in order to boost the ratings of a web page. But this should be avoided as it can cause stuffing penalties. read more »