Business Intelligence

Search engine marketing and search engine optimization have become very crucial aspects of online marketing. Any firm that aims to enhance its online visibility has to inevitably resort to SEM and SEO, especially in the initial stages.

Keyword research in essence can be considered as the backbone of Search Engine Optimisation. Though the online marketers and strategists claim that Google’s spider or bot concentrates more on the meta-tags and back links, in their hearts of hearts none of the marketers can deny the importance of a powerful and comprehensive keyword research to the overall task of search engine optimisation. This is why a lot of them claim to be providing the best keyword research service in the market because they know that every other firm aspiring to increase its Search Engine Page Rank is in pursuit of it.

Keyword researching is no easy task. It requires a lot of strategy and skill. But the most of it all, it requires patience. Patience because the results of even the most effective keyword research operations and implementations take time to produce results. In fact all organic SEO tactics require patience because they take at least 3 months to bear results. read more »

You have a website for quite some time now, but the problem is you do not have enough traffic. Almost everyone you know keeps on telling you that it’s all about Google indexing your website. It’s Google this and that, people just won’t stop at pointing it out to your face. However, most people still do not know until now that MSN created Bing search engine. You’ve never heard about it before, and do not think that it can be as good as Google.

Are you still being kept in the dark? Trying to impress Google and completely ignoring other search engines like Bing? If you received most of your traffic because of Google and think that you are okay with what you already have, then think again. If you are reading this article then we both know that what you firmly believed in is not actually doing anything for you. Not even seeing your website even in the top 1,000,000 list is not going to help you at all.

So how is Bing search engine different from the famous Google and other search engines? Well, first it is quite different since the latter only accepts quality content. You always have to ensure that whatever you are putting on your website is not a copied or rehashed material. Wake up! That technique simply won’t work. If you are using PLR’s then you need to stop using it, so your website won’t be seen and read by the search engines as repetitive. Why not write your own article, that way you are assured that your content is original, and it will also help your website to stand out since your content is nothing but unique. Added to that, you must ensure that your content is equipped to target your markets searches. read more »

You may think of online business or already have one. That will be in form of website. Your website works as a store as well as a presentation of your store (Billboard). In case of physical store you can give address to anyone and someone will locate it. Passerby notices your board and spreads your news by mouth. These all dont replicate in internet business. If someone has to find a product or service you sell then he or she has to go to search engine first. Put the required keywords and get the results. See the following statistic.

85% of visitors are coming from top 3 search engines like Google, Yahoo & MSN!
Nearly 75% of visitors are coming from the first 10 listings in the search engines results say page 1.
About 20% of visitors are coming from the second 10 listings in the search engines results say page 2.
Less than 5% of visitors are coming from the first 10 listings in the search engines results say page 3.
The rest of little percentage is coming from listings beyond 30.

Findings are eye opener. Majority of traffic comes through search engines. Further statistics reveals that chance of getting 75% visitors of that 85%, when you are listed on 1st page otherwise you will end up with almost none at your site if listed far away for your targeted keywords. This obviously indicates that you have to quest for listing on first page of search engines. You simply have a question that how search engine indexing the pages of my website. read more »