Business Intelligence

Facebook Marketing is an excellent book by Steven Holzner. It caters for people who wants to embrace social media like Facebook to expand their reach to millions of potential customers either worldwide or locally. It is easy to read with lots of screen shots and illustrations as guide on how capitalize on Facebook to take one’s business to the next level.

Chapter 1 offers useful suggestions on how to get started with Facebook and explains the key features of this site.

The next two chapters introduce Facebook Groups and Pages, and explore how it may use it for marketing purposes without being accused of spamming. It offers useful comparison between Groups and Pages, and how to make it spread like virus. read more »

You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.

Attraction Marketing

But you advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”

The hypothesis that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional “old school” marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer. read more »