The Best Sales Management Advice – 2-10-1949 in 2:55 with 1 Intermission

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Willy Loman was quite a sad story as he had a tough life. Interestingly, Arthur Miller never really tells you what this character sold. I was surprised, after learning this, that I was only one among many to wonder what Willy Loman sold. Meticulously, Miller never tells us the exact product (it was not a service – I can decipher that), but infers heavily that it was low end and, thus it leaves theorists like myself to take the time to find holes in Willy Loman’s sales theory. Here is the thing about leaving Willy’s merchandise unspecified: naming the product would have require reworking of the story, not to mention, it would have held the distinct possibility of offending an entire section of a given industry.
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Increasing Credibility

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Increasing Credibility business ethics

Imagine this: You are going to meet a prospective business partner, and you’ve never seen the guy before. When he turns up, he is dressed too casually in shirt and three-quarter pants. When he sits down, he does not apologize for being late, and carries a very blasé attitude. In the middle of the discussion, he forgets what he was about to say and fumbles read more »

A Great Marketing Strategy

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A Great Marketing Strategy

The holiday season is approaching and it is the perfect time to distribute the corporate gifts among clients, customers and also company staffs and employees.

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