Business Intelligence

When you’re in business for yourself, you’re constantly looking for new ways to let people know you exist and what services or products you provide. With the mobile lifestyles we lead today and our reliance on internet searches to research the things we buy (even locally), being found in the search engines is an absolute must. And being found in Google in particular is especially critical.

As a small business owner or entrepreneur, you often have to do this all yourself as well. Unlike larger businesses, you probably don’t have employees to dedicate to search engine or online marketing. So by learning these 3 Google local search customization tips, you’ll put your business on the map in Google and put yourself ahead of your local competition.

Getting Started in Google Local Search

The first thing to understand about local search is that it’s a completely different game than normal search engine optimization (SEO). The success of your local search efforts depends on three things. read more »

Article Marketing is an extremely useful tool for driving traffic to your website. If done the wrong way, article marketing can be a serious waste of time. If done properly, it can bring visitors to your website and increase your revenue.

Follow a few simple rules to make sure you get the most from your articles.

THE TITLE

The title of your article is very important. This is what will first attract, or repel, potential readers from viewing your article. You should be sure that your title has two very important elements.

First, your title should have the proper keywords. Keywords are what people type in search engines to find what they’re looking for. If you don’t have the proper keyword in your article title, people will not be able to find your article through any search engines. read more »

In this Advertising Profits from Home Review, you will learn 3 facts about Anthony Morrison’s book that you should know before deciding to buy. Anthony Morrison has been in the internet marketing world for quite a few years now and is the author of other marketing material, but is Advertising Profits from Home something that you should invest in? Read more below to find out.

1. Outline of Internet Marketing: For an education, Advertising Profits from Home does provide you with information about internet marketing and how to make money online. For those new to the concept this can be a good step in the right direction as learning to market online can be an incredibly confusing topic at first. The material in the book is well written and true to form, for those interested, there is an option to pay a monthly membership fee and join his program that offers more tools and information.

2. Discusses Paid Per Lead and Paid Per Sale Methods: The concept behind what Anthony Morrison teaches centers around companies paying you to advertise their product or website. The paid per lead method is when someone enters their name and e-mail, and the paid per sale method is when you earn a commission when a product is purchased through your link. One thing that Morrison emphasizes is that the less a person has to do the more likely it is that an action will be taken, meaning people are more likely to give a name and e-mail than they are to buy. read more »