Small Business – Becoming the Hub of Your Community and Building Customer Loyalty
Posted in Small Business on May 25th, 2010 by Admin – Comments OffBuilding a loyal customer base is difficult when there are too many businesses competing for the same market. This is especially true for small businesses. Whether you own a dry cleaning shop, a hair saloon, a boutique, sell pizza, clothing or electronics to name a few, you know that out there, it’s plagued with businesses that do the same thing you do. To stand out of the crowd you need to either have a killer product that you competition cannot lay hands on (best -recognized- pizza in town), being located in a hot area (shopping mall) or have lots of good luck.
If you don’t see yourself in any of these three groups then it’s most likely that you will not be able to differentiate and gain an edge over the competition. And even if you do, there’s no reason why you shouldn’t do what I’m about to tell you. Unlike almost everything in the business world, this has no associated cost and it’s full of potential.
Aside from not counting with the financial resources that big companies have, the problem with small businesses is that they usually don’t think big. This doesn’t mean that they don’t have high aspirations. It means that small business owners sometimes forget to think beyond those four walls that they call their shop. There’s no rule that says that small companies can’t think as big corporations. read more »