Business Intelligence

Search engine marketing and search engine optimization have become very crucial aspects of online marketing. Any firm that aims to enhance its online visibility has to inevitably resort to SEM and SEO, especially in the initial stages.

Keyword research in essence can be considered as the backbone of Search Engine Optimisation. Though the online marketers and strategists claim that Google’s spider or bot concentrates more on the meta-tags and back links, in their hearts of hearts none of the marketers can deny the importance of a powerful and comprehensive keyword research to the overall task of search engine optimisation. This is why a lot of them claim to be providing the best keyword research service in the market because they know that every other firm aspiring to increase its Search Engine Page Rank is in pursuit of it.

Keyword researching is no easy task. It requires a lot of strategy and skill. But the most of it all, it requires patience. Patience because the results of even the most effective keyword research operations and implementations take time to produce results. In fact all organic SEO tactics require patience because they take at least 3 months to bear results. read more »

In my earlier post “13 Tips To Make SEO Friendly Web Design“, I mentioned a shocking fact that nearly 24% of the Web Designers don’t even know What SEO is. SEO is (and should) be an integral part of webdesign. If you don’t get any traffic to your website/blog, then what is the point to create one.

Before becoming an SEO expert and starting infinite ways to boost your traffic, I think it is more than necessary to first know “WHAT SHOULD NOT BE DONE”. After all it is just like learning without falling, ask them who have learnt these facts the hard way.

So following are the 9 Biggest SEO Mistakes – Bloggers Often Make

1. Messy Design
If your site or blog’s design is messy, sloppy, hard to navigate, a rainbow of colors that don’t match or are hard on the eye, or full of errors, you will instantly go down the drain. Make sure that your navigation is proper i.e each page is linked to every other page. Avoid using too many colors. to make design SEO friendly you can see this. read more »

When you’re in business for yourself, you’re constantly looking for new ways to let people know you exist and what services or products you provide. With the mobile lifestyles we lead today and our reliance on internet searches to research the things we buy (even locally), being found in the search engines is an absolute must. And being found in Google in particular is especially critical.

As a small business owner or entrepreneur, you often have to do this all yourself as well. Unlike larger businesses, you probably don’t have employees to dedicate to search engine or online marketing. So by learning these 3 Google local search customization tips, you’ll put your business on the map in Google and put yourself ahead of your local competition.

Getting Started in Google Local Search

The first thing to understand about local search is that it’s a completely different game than normal search engine optimization (SEO). The success of your local search efforts depends on three things. read more »