Business Intelligence

Want to generate more page views for your articles? Sure, more traffic is always good. But do you know that some marketers can be making much more money with their articles?

The mistake they make is that they write articles that are way too general. I’m sure you have read about how specific keywords can help you generate more page views. But I’m not talking about keywords here. I’m talking about a lack of focus. From the content, I get the impression that these marketers don’t know who their target customers are. So the articles they write are never focused. It’s more like shooting blindly in the dark. They are hoping some articles will work and eventually bring them some customers.

Will they get sales using such a loose approach? With large enough numbers, some articles will bring in a few buyers. But not much. It’s such a waste because every article requires time to create. And since these marketers are already spending time creating the content, why not make more money with every article that they write?

You can easily generate a lot more sales if you know how to focus. Know EXACTLY who your target readers are. Take a look at the target groups below. read more »

Trade shows and business conventions are wonderful forums for garnering exposure, but it’s crucial that you have the right marketing materials in place to help you establish those all-important leads. Choosing the right promotional and advertising products can really leverage your business potential. So how do you go about putting together promotional material that will sort you out from the competition at, say, your next marcus evans business convention?

Who is your audience? First, you’ll need to define your target market as accurately as possible. Are you targeting other businesses or individual potential customers? Are you targeting men, women or both? Is your audience mostly comprised of professionals or laymen? What is the age range of your target audience? What common traits and interests define your audience as a whole? What factors might distinguish them into separate groups? Don’t take another step without clearly identifying your market; you may find that you need to do some research before you come to any conclusions.

Then, think about your channel of distribution, as this will often help you determine what promotional products to use. A common distribution outlet – and the one we’ll discuss here – is a trade show or convention-style event, such as those hosted globally by companies like marcus evans. Many marketers find that it’s easier to build an advertising campaign around a specific method of distribution rather than around the promotional products themselves. read more »

You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.

Attraction Marketing

But you advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”

The hypothesis that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional “old school” marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer. read more »