Business Intelligence

Facebook Marketing is an excellent book by Steven Holzner. It caters for people who wants to embrace social media like Facebook to expand their reach to millions of potential customers either worldwide or locally. It is easy to read with lots of screen shots and illustrations as guide on how capitalize on Facebook to take one’s business to the next level.

Chapter 1 offers useful suggestions on how to get started with Facebook and explains the key features of this site.

The next two chapters introduce Facebook Groups and Pages, and explore how it may use it for marketing purposes without being accused of spamming. It offers useful comparison between Groups and Pages, and how to make it spread like virus. read more »

Article Marketing is an extremely useful tool for driving traffic to your website. If done the wrong way, article marketing can be a serious waste of time. If done properly, it can bring visitors to your website and increase your revenue.

Follow a few simple rules to make sure you get the most from your articles.

THE TITLE

The title of your article is very important. This is what will first attract, or repel, potential readers from viewing your article. You should be sure that your title has two very important elements.

First, your title should have the proper keywords. Keywords are what people type in search engines to find what they’re looking for. If you don’t have the proper keyword in your article title, people will not be able to find your article through any search engines. read more »

Someone said long ago- “A pen is mightier than the sword”. I would like to rephrase in the present context of the internet era- “A Keyboard is mightier than the sword”. If you are a businessman offering products either online or offline, and you have been asleep to the power of  writing so far, it is time you wake up and wake up fast. Article marketing is one of the most powerful tools of online marketing and we all know what effective online marketing can do for our business. But like every other tool that we humans have invented, article marketing too needs to be used judiciously and effectively. One should know certain unspoken rules and regulations of the wonderful tool called article marketing.

• Focus on Providing Information- The reason for the success of article marketing is that articles provide information. People are constantly looking for information on various products and services. And with the advent of the internet, this information is readily available to them 24/7. So, the article needs to be informative in order to fetch the traffic you want. For example- if you have a website on branded watches. Now, an article which is hard selling your collection of watches would do no good because it would be more like an ad. Instead, if your article talks about various brands of watches, their pros and cons etc. and then gives a link to your website, chances are that the user would read your article diligently and visit the link too. read more »