Business Intelligence

Article Marketing is an extremely useful tool for driving traffic to your website. If done the wrong way, article marketing can be a serious waste of time. If done properly, it can bring visitors to your website and increase your revenue.

Follow a few simple rules to make sure you get the most from your articles.

THE TITLE

The title of your article is very important. This is what will first attract, or repel, potential readers from viewing your article. You should be sure that your title has two very important elements.

First, your title should have the proper keywords. Keywords are what people type in search engines to find what they’re looking for. If you don’t have the proper keyword in your article title, people will not be able to find your article through any search engines. read more »

Someone said long ago- “A pen is mightier than the sword”. I would like to rephrase in the present context of the internet era- “A Keyboard is mightier than the sword”. If you are a businessman offering products either online or offline, and you have been asleep to the power of  writing so far, it is time you wake up and wake up fast. Article marketing is one of the most powerful tools of online marketing and we all know what effective online marketing can do for our business. But like every other tool that we humans have invented, article marketing too needs to be used judiciously and effectively. One should know certain unspoken rules and regulations of the wonderful tool called article marketing.

• Focus on Providing Information- The reason for the success of article marketing is that articles provide information. People are constantly looking for information on various products and services. And with the advent of the internet, this information is readily available to them 24/7. So, the article needs to be informative in order to fetch the traffic you want. For example- if you have a website on branded watches. Now, an article which is hard selling your collection of watches would do no good because it would be more like an ad. Instead, if your article talks about various brands of watches, their pros and cons etc. and then gives a link to your website, chances are that the user would read your article diligently and visit the link too. read more »

Want to generate more page views for your articles? Sure, more traffic is always good. But do you know that some marketers can be making much more money with their articles?

The mistake they make is that they write articles that are way too general. I’m sure you have read about how specific keywords can help you generate more page views. But I’m not talking about keywords here. I’m talking about a lack of focus. From the content, I get the impression that these marketers don’t know who their target customers are. So the articles they write are never focused. It’s more like shooting blindly in the dark. They are hoping some articles will work and eventually bring them some customers.

Will they get sales using such a loose approach? With large enough numbers, some articles will bring in a few buyers. But not much. It’s such a waste because every article requires time to create. And since these marketers are already spending time creating the content, why not make more money with every article that they write?

You can easily generate a lot more sales if you know how to focus. Know EXACTLY who your target readers are. Take a look at the target groups below. read more »