Business Intelligence

Facebook is the most powerful social networking tool nowadays with a base of more than 500 million subscribers. Undoubtedly, facebook has provided a medium to connect and interact with friends and family members. However, its potential can’t be limited to keeping an eye over your friend’s activities, sharing status message, and sharing photos with then. In fact, facebook is a great business tool with immense potential for marketing of products and services.

Facebook for Merchants/Business Owners/Organizations
Keeping its immense business networking potential in mind, facebook has offered several business tools to merchants/business owners/organizations. The facilities to create a business page, a group, or facebook advertisements are targeting social business networking aspects only.

Facebook Pages – Facebook pages offer a simple and free, but effective opportunity to build online presence. The facility to page customization and integration of apps with them further maximizes user interaction. Creating a facebook page for business is among the least business owners can do to promote their business. Through business pages on facebook, merchants/business owners/organizations can interact with their potential customers easily. It is also easier to circulate news and other updates related to products and services being offered. read more »

Following startup, many small businesses are so concentrated on daily business operations that they do not, or cannot, take the time to actively focus on business growth. While others are focused on growth but do not have a strategic plan to achieve it. The Top Ten Ways to Grow Your Business is provided to help your small business enterprise attain growth beyond startup on a continuous basis, and is based on my experience working with small businesses from startups to expansion.

Know Your Market Opportunity – When I work with small business executives and entrepreneurs, one of my first questions, if not the first, is-”Do you really know your market opportunity”, or more succinctly, “Do you know your strategic market opportunity?” And then, “How well do you know your strategic market opportunity?” These are your common how, where and what questions that a small business owner or entrepreneur must ask. For instance, how do you see your market?, where is your market”, and what is your market? Business growth is extricably linked with and to market opportunity, and how well you capture it. In my experience business growth is a function of envisioning your strategic market opportunity, planning how to acquire it, executing your plan, and then working your plan to attain it.

Know Your Customer - Your customer is the primary focus of your business enterprise. Identifying who your customer actually is, followed by knowing your customer needs, is essential in meeting growth objectives. Staying connected with your customers via email, web site, face-to-face conversations, and special customer appreciation programs, such as offering a monthly customer discount, strengthens your customer base and lets you know who your customer is. Think of it this way; a customer-centric organization gains a competitive advantage over competition, which typically results in a bigger share of the market. read more »

Studies show that more than 90% of people using search engines such as Google, Yahoo etc click on the first result that the engine displays. In a world of cut-throat competition and a fight to grab maximum eye-balls, your website needs to be high up on that results page. This is exactly what Professional SEO Services deal with. Maximizing a websites online presence and making it rank higher and more frequently on results of search engines is the priority of Professional SEO Services.
To achieve such results, Professional SEO Services employ a variety of techniques. Some of them are:
Keyword Research: Professional SEO Services help their clients to identify the best keywords based on search frequency and relevance to the websites.
Competitive Analysis: Professional SEO Service helps their clients take a detailed look at their competitors and their methods, helping them to develop strategies to reach the top. read more »