Business Intelligence

The holidays are upon us. For most business owners that means an increase in sales – or at least it used to. In today’s frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? Think 10? Try these 10 ways to survive and thrive this holiday season.

Top 10 Publicity Ideas to Market Your Business This Holiday Season

1. One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs. Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. See, your holiday sales can meet and exceed last year’s sales after all. read more »

Boredom is the biggest danger you face, especially if your unemployment has lasted weeks or even months. However, if you stop and plan, the free time you have on your hands can be changed from unproductive boredom to an opportunity to set yourself up for a better position. Use this time wisely to network, acquire new skills, or even switch careers.

Here are a few suggestions that will give you a way to take charge of your career by building new strengths, growing professionally, and adding pure gold to your resume.

1. Keep Yourself Connected By Networking.

Take advantage of both online and offline business communities and stay connected. Check out your local chamber of commerce or search for industry associations to join. Most organizations allow you to attend a few meetings before requiring you to pay a membership fee, so you can use the time to determine if the group is right for you. read more »

Our economy is suffering today and American families are struggling because of it. Unemployment and job loss are both at their highest right now. Unemployment has reached its highest in 26 years with a 10.2 percent unemployment rate. The number of those who are unemployed today is almost as much as it was at the peak of the depression. Popular words like financial failure and foreclosure are beginning to lead the headlines. Trying to find a job is very hard right now, but is not impossible. The key in today’s hard economy is still the same as it is in times of a good economy: action. The more positive action that is taken, the better chances are of finding a job and possibly a career. With today’s challenging economy, the rules for job searching depend on communication skills more than ever.

The economy of today has taken many top financial executives by surprise and now they are struggling to hold employers’ attentions. They are beginning to realize that their usual job searching methods are no longer working and a change in game play needs to be made to get through barriers. A little over two years ago, someone who was looking for a job typically had a choice between two or more offers and signing bonuses were very common. Competition for jobs openings was scarce and proving someone simply had the needed skills for a job was enough to get the job. read more »