Archive for April, 2010

Your Ultimate Guide to Janitorial Services

Posted in Outsourcing on April 27th, 2010 by Admin – Comments Off

There are many companies that offer janitorial services. The important thing that many business owners forget is that these companies are not always giving you the same level of service. Finding the company that can clean your restaurant, office, or business for the lowest cost with the best service can make your business.

As you begin your search for the best company to provide you with cleaning services, you should look for a few things. The first factor that you should look for in a trustworthy company is whether it has many pleased customers. The best asset in a businesses marketing plan is customer who love them so much that they tell their friends. Ask fellow business owners in your community who they have clean their buildings. You might be surprised that they are not the companies that you are considering. Sometimes these companies may have higher rates that you would consider paying. Being able to trust that the company will do a good job and keep everything clean is worth every penny. Sure, you may have to pay a few extra dollars up front, but the additional cost will pan out when your cleaning crew doesn’t steal and actually cleans your building.

The next factor that you should be looking for in a janitorial service is whether or not they provide deep cleaning services. There are services out there who will only do what is written in the contract. You want to find a company that will clean everything that is dirty, and feels safe in cleaning what they have to clean. Do not approach them with anger if they clean a room that you did not want them to enter. Simply approach them with respect and you will be able to find that most companies are very willing to work with you on what must be done. read more »

Promoting Your Company at Business Conferences

Posted in Marketing on April 26th, 2010 by Admin – Comments Off

Trade shows and business conventions are wonderful forums for garnering exposure, but it’s crucial that you have the right marketing materials in place to help you establish those all-important leads. Choosing the right promotional and advertising products can really leverage your business potential. So how do you go about putting together promotional material that will sort you out from the competition at, say, your next marcus evans business convention?

Who is your audience? First, you’ll need to define your target market as accurately as possible. Are you targeting other businesses or individual potential customers? Are you targeting men, women or both? Is your audience mostly comprised of professionals or laymen? What is the age range of your target audience? What common traits and interests define your audience as a whole? What factors might distinguish them into separate groups? Don’t take another step without clearly identifying your market; you may find that you need to do some research before you come to any conclusions.

Then, think about your channel of distribution, as this will often help you determine what promotional products to use. A common distribution outlet – and the one we’ll discuss here – is a trade show or convention-style event, such as those hosted globally by companies like marcus evans. Many marketers find that it’s easier to build an advertising campaign around a specific method of distribution rather than around the promotional products themselves. read more »

The Role of Kindness in MLM and MLM Lead Generation

Posted in Marketing on April 26th, 2010 by Admin – Comments Off

You have missed the point that built internet social media network marketing if you believe that kindness is the same thing as weakness. It was that desire for interaction that drove the development of Facebook, Twitter and other social media venues. It’s pretty simple; you keep interacting with people you think are nice, informative and interesting.

Attraction Marketing

But you advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I learned from Mike Dillard, the King of MLM network marketing that it all starts with Attraction Marketing. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has said; “Be the hunted not the hunter.”

The hypothesis that you attract people to you rather than chase after them is the standard definition of attraction marketing. This is the opposite of traditional “old school” marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer. read more »